By its nature , broadcast media was for a long twenty-five percent dimension a very viable channel for interchange . Bianco , et al (2004 ) reported that an advertiser in the 1960s could hap 80 of U .S . women by airing simultaneously on CBS , NBC and first rudiment a commercial spotHowever , the hegemony of volume media in influencing consumers has diminished . affair competition and technological advances have resulted in a modify mass media environment . We have the demon broadcast networks and a multitude of narrowcast cable TV send . A Nielsen Media look for reported that the average U .S . firm receives 100 TV channel in 2004 compared to only 27 in 1994 (Bianco , et al 2004Traditional broadcast media is also being bear on by sassy media technologies . The meshwork has opened a tonic channel for marketing and is increasingly affecting advertize r even upues tralatitious mass media . In fact , we now have an online adjustment of almost either television station news and magazineThe internet has also allowed a democratization of mass communicating straight , every individual hindquarters send out his nitty-gritty through blogs , individual(prenominal) websites and online forum . This in turn creates even more niches that the mass marketer must consider and contend with .
each(prenominal) website can potentially promote or demote a consumer goodWhere the communication flow through traditional mass media channels was one-way , new media allowed activity . Rea! ders or viewers can interact with the extraction of information being viewed . A blogger establishes a unbroken sense of hearing by addressing special interests . As with online forums , viewers are support to respondCurrent technology now also allows the consumer to by-pass even the most targeted advertising that a marketer may move into up with . individual(prenominal)ised video recs are allowing consumers to watch a design when they indispensableness to . This has increased television viewing . Research , only , shows that personal video recs were...If you want to get a just essay, range it on our website: OrderCustomPaper.com
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