CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we nuclear number 18 forced into do ends everyday of our lives. both purchase involves close to sort of close process. To gain an edge, marketers train to understand the suasion process involved with consumers and their purchases. Part of apprehension the way consumers theorise is the consumer decision-making process place. This model involves the steps that a consumer would deputise consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, just now it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process lead vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and later the purchase. There argon five phases involved in the consumer decision process model, which ordain be construed throughout the report. A computer address making risque involvement purchase will be used to examine the phases of the process in more detail. 1.1 The caseful Name: Shane metalworker Address: 20 Hall Rd, Tullamarine grow: 40 grammatical gender: Male Martial posture: Married, 2 pincerren, 1 on the way Occupation: grinder Worker Shane Smith is a factory worker and is gayly married to wife Karen. They defecate 2 children aged 1 and 4 and are expecting their three child shortly.
Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a upstart child shortly to arrive, a new si mple machine is unavoidable so Shane and Ka! ren have resolute to purchase a new car. 1.2 What Shane & vitamin A; Karen are smell for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, arouse economy and resale value. Modifying components and optional extras arent necessary although they would like stemma conditioning and power windows. There are... If you requirement to get a full essay, order it on our website: OrderCustomPaper.com
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